Many major advertisement companies such as Diaogo, HP, and Mars pull out money from the website when their endorsements turn up with the inappropriate videos.
On Tuesday, Google proclaimed sticker entry requirements for its YouTube partner program, which permits creators to make money from their videos.
As the earlier policy, the You-tube channel must have to 10,000 total views to join the program. But from this Tuesday, a channel must have 1000 subscribers and 4,000 hours of view time to get into the program. Google said the new rules will apply to current partners from February 20.
In recent months, YouTube has come under pressure after large advertisers withdrew money as their ads appeared alongside inappropriate videos, the Financial Times reported.
“Of course, size alone is not enough to determine whether a channel is suitable for advertising,” Paul Muret, the vice president of display, video, and analytics at Google, said in a blog post. “We will closely monitor signals like community strikes, spam and other abuse flags to ensure they comply with our policies.”
YouTube Chief Executive Officer Susan Wojcicki said the company will implement “stricter criteria” and strengthen its review teams to ensure that “bad actors” do not make money off the website, Mumbrella had reported in December 2017. “Our goal is to stay one step ahead of bad actors, making it harder for policy-violating content to surface or remain on YouTube,” Wojcicki had said.

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Amit Pilania

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